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Marketing
Selling On Your Terms Starts Here
Selling your home is one of the most important decisions you’ll ever make. You deserve to be in control, to choose how and when your home is marketed, based on your needs and your timeline.
We’ve designed this strategy in three phases.
A build-up of demand and excitement that positions your home for a successful launch on the MLS and 3rd party portal sites. You can choose to utilize the third phase at any time you’d like.
Not all home-selling methods keep your best interests in mind. The traditional approach can lead to accumulating days on market, public price reductions, and missed buyer opportunities from the start.
The Compass 3-Phased Marketing Strategy is a smarter, more flexible alternative tailored around your needs – so that we can help you sell for the best possible price and terms.
Ready to Take Control of Your Home Sale?
Portals Don’t Sell Homes, Agents Do
Only 3% of all buyer and seller transactions resulted from Zillow.com
67% of all US home buyers use Zillow today, though only 25% reached out to connect with an agent in 2021. That outreach drove only 3% of buyer and seller transactions in 2021.
Choice vs. Control
Traditional listing methods expose your home to negative metrics that can harm its sale price. With Compass, you get to choose how your home is marketed – protecting its full value from day one.
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of the property.
When a home’s price drops publicly, it can signal to buyers that something is wrong with the property, making them less willing to pay your list price.
Accumulating days on market can diminish a home’s perceived value. The longer a home sits on the market, the more it can be seen as undesirable or overpriced, potentially reducing buyer interest and lowering the final sale price..
Some public websites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
We Put the Homeowner First
By launching your property not once but three times, you can price it accurately, amplify its exposure, and attract strong offers.
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1
Validate Pricing
Launch as Compass Private Exclusive
Start the home-selling process with time on your side. Unlike traditional brokerages that immediately launch your listing to the public — exposing it to negative metrics that impact its value like days on market and price drop history — Compass gives you a strategic head start. We showcase your home to our network of top agents and their serious buyers, allowing us to gather honest feedback on pricing with time to make adjustments before going public.
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2
Generate Early Demand
Launch as a Compass
Publicly launch your property as a Compass Coming Soon exclusively on Compass.com. This allows you to build buyer anticipation and interest, while staying protected from days on market and price drop history. I’ll share key engagement insights on your listing, and all inquiries will come directly to me — rather than other agents who may prioritize their own listings.
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3
Sell Better
Launch on All Public Websites
Backed by a validated pricing strategy and early buyer demand, your home is positioned for an efficient, lucrative sale — delivering the best possible outcome when it goes live on all public websites.
Pre-Marketing by the Numbers
Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:
- 2.9% Higher Closing Price
- 20% Faster to Contract
- 30% Less Likely to Drop in Price
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